5 Huge Facebook Page Mistakes That Are Killing Your Business

Facebook Marketing has almost become standard with most businesses these days. More and more people are beginning to understand the huge potential of advertising on such a large social network. But there is a right way and a wrong way to go about it. In this article I want to highlight some of the biggest mistakes people make when building a Facebook Fan Page, and I want to show you how you can avoid the same mistakes.

1.      Choosing An Obscure Page Name

I know you have experienced this before..…you see a link to a Facebook page and you look at the name of the page and yet you have no idea what it’s all about. I see it all the time on Facebook. Just because the initials of your business is JKS that does not mean you should name your page JKS.

When you are starting your page no one knows you. No one knows your products or services so no one knows what JKS stands for. It means something to you but it means nothing to the rest of us. Therefore when creating your Facebook page you should try to spell everything out clearly.

If your business is Jane’s Knitting Solutions then don’t abbreviate it to JKS, call your page Jane's Knitting Solutions. That way there is no ambiguity, as soon as a visitor sees your page they know that it is something to do with knitting. Also be sure to add a cover image that reflects what you do or get a company logo.

2.      Not Defining What Your Page is About

First impressions really do count; and because we are all subject to so much content on Facebook it is little wonder that we spend a great deal of our time scrolling. This habit gives us page owners very little time to attract and hold the attention of our visitors. Therefore be sure to clearly define what your page is all about. Choose a cover image that reflects your niche. Make your posts relevant to your area of expertise and write a clear and accurate description of your page.

3.      Not Sharing Posts

By now I’m sure you will have heard many people complaining that they are no longer reaching as many people with their Facebook page posts as before. It is now Facebook's intention to reward the pages with the best engagement with the best engagement. In other words if you can increase the amount of comments likes and shares to your posts, Facebook will show your posts to more of your fans.

One way to do this is to SHARE your posts. Now this does not mean random sharing on your timeline and on friend’s timelines. It means sharing to targeted audiences. If you post about stamps, join a group about stamp collecting and contribute to that group in a meaningful way with relevant useful posts from your page. This way you get to reach more people and you are offering value to those people.

4.      Not Posting What Interests Fans.

This is goes back to the previous point about sharing quality relevant posts. There is no point sharing a post on the benefits of going to church regularly in a group for atheists. You must give your audience what THEY want to see. Not what YOU want to show them. Remember it’s not all about you, it’s all about THEM!

5.      Building Likes Instead of Engagement

LIKES do not put money in the bank! I will say that again in case it did not sink in the first time. LIKES do not put money in the bank!

OK; now that we are clear on that I will tell you what does put money in the bank. ENGAGEMENT!

People will not buy from you because your page has thousands of LIKES. They will buy from you because you have developed a rapport with them, gained their trust and helped them solve a problem. So your time is better spent creating posts that people want to comment on, LIKE and Share rather than trying to gain thousands of page LIKES.

Taking advantage of these 5 Facebook fan page tips will help you to launch your business in a professional way and have your visitors returning to your page over and over again.

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