Roll on
3 months and you begin to realize that although the number of LIKES on your
page have been steadily rising, you are not getting any engagement and your
posts are barely reaching a handful of your fans.
So you
decide to double your efforts, you post your link on even more Fan Page Friday
Parties and you spend even longer LIKING the other business owners pages. By
the end of the day you have added 50 new LIKES to your page in the hopes that
doing so will help build your page.
Does any
of this sound familiar? Have you been tearing your hair out wondering why your
page is not attracting more attention?
Well
here's the thing. Facebook Fan Page Parties are No Longer a Useful Tactic for
Building Your Facebook Page.
There;
I've said it.
But
before you start quoting all of those experts who keep encouraging you to take
part in their fan page parties and telling you what a great way it is to grow
your page, let me give you 3 reasons why doing fan page parties in the same way
is no longer useful.
1.
Facebook has changed its algorithm and now filters who sees your page posts.
2. Your
page now gets rewarded for engagement not LIKES.
3. Your
posts are no longer showing up in the news feeds of all of the people who have
LIKED your page.
Since
the last big algorithm change at Facebook everywhere I turn business owners are
crying out about the fact that their pages and posts are no longer reaching
their fans. At first glance this seemed like a real blow for business owners,
particularly smaller businesses that may not have the budget to pay for
advertising. But when I had time to really consider the reasoning behind the
latest changes it became clear that it would in fact be a good thing in the
long run.
How?
Well
first of all the latest changes will force all of us page managers to post
better quality content. The more engagement our posts get the more people the
algorithm shows our future posts to. No longer is it good enough to throw low
quality images and meaningless posts on our pages.
(Not
that that is what you were doing) :-)
It is
now necessary to craft the kind of high quality content that our fans want to
see. In doing so more of our fans will engage with our posts and when the
algorithm gets wind of that it allows more people to see our content.
So does
all of this mean the death of the long loved tradition of Facebook Fan Page
Fridays?
No not at
all but it is no longer useful to do fan page parties in the same way. I host a
fan page party in a group I am in and recently I changed the rules of the Fan
Page Party so that everyone can benefit from the effort they put in. Instead of
jumping to a page LIKING it and then rushing off like a thorough bred horse to
the next page, start taking things a little slower.
Each
page you visit LIKE the page if you have not done so but then either LIKE,
COMMENT or SHARE a couple of posts also. Yes I realize this may slow down the
rate at which you can get through pages but in this particular case slow and
steady wins the social media race.
By
engaging in some way with the posts on pages you are helping that page owner to
increase their engagement and when they reciprocate everyone wins. Therefore it
is not a case of abandoning all of your Facebook fan page parties; it is just a
matter of adapting to the new environment.
If a fan
page that you take part in is not asking participants to engage with posts on
pages then suggest it to the party host, that way everyone gets the maximum
benefit and everyone can start to really build their pages and businesses the
way they want to.
Carol
King
the sassy
consultant
If you liked this article Please SHARE it with your friends and family using the buttons below.. Also if you would like personal help with your social media marketing please feel free to email me at thesassyconsultant@gmail.com to arrange a FREE 30 minute Consultation to help you get on the right track.
No comments:
Post a Comment