Tips and Tricks

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- Sunday, October 18, 2015

3 Reasons Why Facebook Fan Page Parties are Not Helping Your Facebook Page

It's Friday Morning and you are raring to go, you jump online to go post your Facebook Page link to all of the top social media gurus Fan Page Friday Parties. Next you spend the next hour LIKING page after page in the hope that the LIKES you gave will be reciprocated and your Facebook Page will grow and so to ultimately your business.

Roll on 3 months and you begin to realize that although the number of LIKES on your page have been steadily rising, you are not getting any engagement and your posts are barely reaching a handful of your fans.

So you decide to double your efforts, you post your link on even more Fan Page Friday Parties and you spend even longer LIKING the other business owners pages. By the end of the day you have added 50 new LIKES to your page in the hopes that doing so will help build your page.

Does any of this sound familiar? Have you been tearing your hair out wondering why your page is not attracting more attention?

Well here's the thing. Facebook Fan Page Parties are No Longer a Useful Tactic for Building Your Facebook Page.

There; I've said it.

But before you start quoting all of those experts who keep encouraging you to take part in their fan page parties and telling you what a great way it is to grow your page, let me give you 3 reasons why doing fan page parties in the same way is no longer useful.

1. Facebook has changed its algorithm and now filters who sees your page posts.
2. Your page now gets rewarded for engagement not LIKES.
3. Your posts are no longer showing up in the news feeds of all of the people who have LIKED your page.

Since the last big algorithm change at Facebook everywhere I turn business owners are crying out about the fact that their pages and posts are no longer reaching their fans. At first glance this seemed like a real blow for business owners, particularly smaller businesses that may not have the budget to pay for advertising. But when I had time to really consider the reasoning behind the latest changes it became clear that it would in fact be a good thing in the long run.

How?

Well first of all the latest changes will force all of us page managers to post better quality content. The more engagement our posts get the more people the algorithm shows our future posts to. No longer is it good enough to throw low quality images and meaningless posts on our pages.
(Not that that is what you were doing) :-)

It is now necessary to craft the kind of high quality content that our fans want to see. In doing so more of our fans will engage with our posts and when the algorithm gets wind of that it allows more people to see our content.

So does all of this mean the death of the long loved tradition of Facebook Fan Page Fridays?

No not at all but it is no longer useful to do fan page parties in the same way. I host a fan page party in a group I am in and recently I changed the rules of the Fan Page Party so that everyone can benefit from the effort they put in. Instead of jumping to a page LIKING it and then rushing off like a thorough bred horse to the next page, start taking things a little slower.

Each page you visit LIKE the page if you have not done so but then either LIKE, COMMENT or SHARE a couple of posts also. Yes I realize this may slow down the rate at which you can get through pages but in this particular case slow and steady wins the social media race.

By engaging in some way with the posts on pages you are helping that page owner to increase their engagement and when they reciprocate everyone wins. Therefore it is not a case of abandoning all of your Facebook fan page parties; it is just a matter of adapting to the new environment.

If a fan page that you take part in is not asking participants to engage with posts on pages then suggest it to the party host, that way everyone gets the maximum benefit and everyone can start to really build their pages and businesses the way they want to.

Carol King
the sassy consultant


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